Your first name stamps every call you log, so Cesar knows which calls are yours.
"Hey — did I catch you at a bad time?"
Then stop talking. Let them answer. Spanish: "¿Lo agarré en un mal tiempo?"
"I've got one question, takes about two minutes. That alright?"
Do not skip this. Once he says yes he's given his word, and people don't hang up on their own word.
"What are you doing right now to fill your schedule?"
Then be quiet. Count to five. The silence does the work.
"I'm with CesarScales — we're right here in Phoenix. My brother runs a home-service company here, and we keep local trades' calendars full."
Being local is the whole advantage. Everyone else calling him is out of state. Say Phoenix early and let it land.
"We've got a videographer — we'd come out and shoot your crew on an actual job. That's yours either way."
Nobody else on his call list can drive to him. This is what turns a maybe into a Tuesday. Only offer it once he's admitted a problem.
"Tuesday at 2 or Wednesday at 10 — which one?"
"He could swing by the shop if that's easier."
Two options, never "when works." Get his cell and repeat it back.
"Ads are one piece of it — the system's the part that matters."
"I honestly don't set pricing. Cesar does, and he won't quote before he knows what a customer's worth to you — or if we can even help you. He turns down plenty of these."
The last line is the strongest thing you can say. We don't work with everybody, and saying so out loud makes him want in.
Never a price. Never a service list. Never "Facebook ads." Only call the names on this list — other Arizona is the priority now — the videographer can only shoot people we can drive to.
One tap sends Cesar everything you logged today. Do it before you put the phone down.