One page. Three tiers. If it is not on this page, we do not sell it — and nobody quotes a number that is not printed here.
We get local businesses more jobs. We film the actual work, run the ads, and make sure the leads land on the owner's phone.
And then, in the same breath: it's a paid service. Might be a great fit, might not be. The out is what keeps them on the line.
That is the whole business in two sentences. Everything below is just which version of it they buy.
$45 setup + $30 /month
Scope is fixed and you say so out loud: "That's exactly what it is and that's how it stays." One build, then it runs. Change requests are a new conversation, not a free favour — say it kindly at the start and you never have to say it again.
$1,000 /month + their ad spend
⚠️ The media question is settled before we start, not after. No shoot is promised outside Arizona. Either they hand over usable footage into a shared Drive folder on the close call, or a videographer is booked inside 7 days. Never start on a promise of photos later — that has stalled every account it was tried on.
$1,200 /month + their ad spend
The content add-on is +$200/month on top of management, and it is monthly, not one-time — a shoot every month, not a shoot once. If we are not the ones recording, they are on Ads Management and they pay $1,000.
It gets us assets — the thing every stalled account died for. It gives us the monthly reporting meeting in person instead of a call they can skip. It captures case-study proof while they are happy. And it builds the relationship that makes them stay. Nothing else we do earns its keep four times over.
The $30 site is never the opener. It comes out on the close call, after they have leaned in, and it is framed as us looking after them.
"Can I be straight with you before we go further? What's your website situation right now?"
Then, whatever they say:
"Here's why I ask. I don't want you getting quoted three grand by somebody — that happens to guys in your trade constantly. This is what I do for the clients I actually like. Forty-five bucks to set it up, thirty a month, and that's it. No changes, no surprises. That's exactly what it is and that's how it stays."
The joke is the point. "The clients I actually like" lands because it is warm and a little cheeky, and it reframes a low price as a favour rather than a discount. A discount makes us cheap. A favour makes us chosen.
Close on permission, not payment:
"If I built you one and sent it over — would you look at it?"
It is small enough that no real business blinks, and it does two things that matter more than the money: it makes them a paying client on day one, and it filters out the people who were never going to pay for anything. Free clients do not respect deadlines — we have four months of evidence.
Real, verified from a live account. Cesar uses these on closing calls. Reps do not quote them — a number in a rep's mouth turns into a promise.
| Client | Result |
|---|---|
| Vaquero X · landscaping, Phoenix | 105 leads · $9.01 each |
| Lead routing, measured | 36 sec form → text |
| Live sites shipped | 4 |
Say "the businesses we work with," not a client's name — nobody on that list agreed to be a reference yet.
| When | What |
|---|---|
| On the call | Money moves — setup fee or first month. Four facts captured: business name, what they do + area, best phone and email, permission to use their photos |
| Day 1–2 | Folder, intake, Instagram + domain setup links sent |
| Day 1–7 | The shoot is booked and on the calendar. Not "sometime." A date |
| Before launch | Test lead fires end to end — pixel, text, email. Nothing goes live until it does |
| First week, monthly | Report + shoot + invoice. Same visit |
CesarScales · internal · set September 9 2026. If a price here is wrong, fix this page first and tell the team second — never the other way round.